Shopping, Seduction & Mr Selfridge

Shopping, Seduction & Mr Selfridge

Book Title: Shopping, Seduction & Mr Selfridge

Author: Gayle Soucek

Format: Paperback | 336 pages

Publication Date: 01 Mar 2009

ISBN-13: 9781861971692

In 1909 London's first dedicated department store built from scratch opened in a glorious burst of publicity, spearheaded by the largest advertising campaign ever mounted in the British press. In his eponymous store Selfridge created nothing less than 'the theatre of retail'. His personal life was just as flamboyant, one of mistresses and mansions, racehorses and yachts. In this book Lindy Woodhead tells the extraordinary story of a revolution in shopping and the rise and fall of a retail prince.